|
|
|
news
& events
12/01/10
Seattle, WA. "Brandgene Launches its own Brand
Scent." Seonsory branding agency BrandGene Seattle to launch
self-branded scent. A limited amount of the scented USB memory
stick samples will be sent to prospective
clients upon request. Go
to source...
10/31/10
- 11/03/10
Chicago, IL "BrandGene to attend PackExpo 2010 in Chicago."
Three representatives from BrandGene to attend the world's largest
packaging and automation conference, for four days of informational networking
per Scent & Experiential
Design Solutions. See you there! Learn
more...
09/21/10
San Francisco, CA "California
Teens Protest Abercrombie & Fitch's 'Toxic' Perfume."
Teens protest Abercrombie and Fitch's chemical-laden perfume in San Francisco,
CA on September. Read
more...
09/21/10
"'Nose
teams' and the science behind new car smell." New
car smell - you either love it or hate it. It’s a specific scent, a combination of as yet unstabilised chemical compounds released from new
plastics, synthetic seat fabrics, glue, vinyl and if you’re at the right price level, leather. Read
more...
09/07/10
"Hotels
try to grab you by the nose." Focus. Energize. Discover.
Those are a few of Marriott's goals for its guests, though you won't hear
the words in any advertising campaigns. Rather, you'll smell it in lobbies
across the United States. Read more...
04/23/09
"Building Brands With Sound." Have you ever been
in a café when suddenly, over in the corner, a baby starts giggling?
If you have, you might have noticed that every woman, regardless of age,
looked up, momentarily distracted from her coffee, magazine or conversation. Read
more...
10/15/08
New York, NY. "Scientists
Discover 'The Brand Gene.'" Tongue in cheek article about the absurdity
that a gene would actually predetermine which types of brands we choose.
Based on a statement made by Eric Schmidt, Google CEO. Read more...
10/08/08
New York, NY. "Google's
Schmidt Says Internet 'Cesspool' Needs Brands.'" Says the Solution
Is Quality Content; Tells Publishers and Editors to 'Increase Your Relevance'. Read
more...
09/30/07
"Hotels
aim to appeal to your senses." The next time you walk into
a hotel, close your eyes, listen and inhale. There may even be a water fountain
you
can run your fingers through or a treat you can taste. Read
more...
01/01/07
Seattle, WA. "BrandGene Founded." Smith Design Works
owner and seasoned brand designer, Jeffrey Hamilton Smith to start new firm
focused
solely on sensory branding. Above and beyond the traditional scope of
graphic design, BrandGene will focus on holistic
solutions using sensory trigger strategies that concentrate
on how brand participants engage through 4 of the 5 senses.
Read more... |
|
|
