Our principal methodology is based on two Gestalt principles. The Law of Attraction, and the Law of Association. The end strategy entails 1.) instilling believability into a brand's story; 2.) Designing a brand's essence to be more attractive, persuasive, and compelling; And 3.) placing key focus on achieving a brand's promise through transparency and accountability.

Created for seamless absorption, our strategies act to provide holistic solutions which engage existing and prospective participant bases so when fully orchestrated, readily convey the brand's message through sensorial attributes.

As the public's desire to fully interact with brands across all sensory touch points increase, so too must sensory solutions prove truer to the core values for the recipient. In turn, real life elements that connect with users, now evoke elation, and positive endorphin response through memory recall. The legacy of which makes participants, when embracing these sensorial aspects, promote and extrapolate in others both Participant Empathy and Brand Fidelity.

BrandGene's team is hierarchically driven. That being, all functionary properties of the team are solely focused on one thing: Supporting a brand's story. Whether your project scope begins with scent, aesthetic, sound, or tactility, each team member understands the impact and importance their role plays in delivering engaging and memorable solutions.

In solving such criteria within your brand's purpose and essence, BrandGene acts as one creative organism, with each partner fully responsible for his / her sensory componentry.